Lullie began with a simple observation: every baby is different.
Some babies prefer both arms in. Others are more comfortable with one or both arms out. Parents can end up trying different swaddles just to discover what works best for their baby. And when those needs change, they may have to change products all over again.
We thought the product should adapt instead.
That idea became The Lullie Swaddle: a one-size swaddle with three arm configurations, designed to give parents flexibility from the beginning and remain familiar as their baby grows and their sleep needs change.
For babies who begin with arms in, Lullie can also adapt when it is time to transition toward arms-out sleep, without introducing a completely different swaddle.
Lullie is the beginning of a broader baby sleep brand built around thoughtful, practical products designed to adapt to babies, rather than asking parents to keep replacing what already works.